Affiliate marketing is very competitive in nature. Ranking on the first page, let alone at the top 3 results of search, is no easy task. We had to be very strategic with how we approach producing content for this page as well as which keywords to target, website architecture, audience demographics, etc.
We also had to do a lot of research on each topic before writing about it so that the articles produced keep users engaged and feed them valuable information. If we failed at this task, the whole testing website's online reputation could be ruined due to high bounce rate.
While Search Engine Optimization (SEO) is a long term process, we ask our customers to be patient. Same goes with our own projects where we test different strategies. It takes time before we can conclude if the SEO strategy is a confirmed success or should be scraped.
Within 4 months from starting to work on the website, we were able to increase traffic by 9X times. What was once a testing site, will not has potential to become an entity of its own.