Building Maintenance SEO
Concrete Polishing and Rejuvenation Company's SEO Campaign
Concrete Polishing and Rejuvenation Company's SEO Campaign
Local SEO for Concrete Polishing in Illinois, Indiana, and surrounding states
Local SEO for Concrete Polishing in Illinois, Indiana, and surrounding states
We were approached by a local company headquartered in Indiana that serves surrounding areas for concrete polishing and rejuvenation work. They are a B2B-focused company, which right away told us which will not work for them.
Website traffic was around 149 users, out of which 99% came to the website by searching the company's name. It was a one-pager; therefore, quite a bit of work had to go into ranking the website on the first page of Google for the desired keywords.
The biggest challenge was the fact that concrete polishing was never mentioned on any online medium by the company. We had to build relevance for those particular keywords from ground up.
Challenge
Challenge
Since the website was only a one pager, there was a massive void left to fulfill with strategic content. We spoke with the owner and managers of the company and found out all of the relevant competitors in the niche they are trying to get into. First page companies have put in quite an effort to rank on the first page and stay there.
Polished concrete floors are becoming more and more popular eco-friendly flooring solution, therefore future demand is becoming higher with every passing day. We had to be quick with our approach and implement the best white-hat strategies in the most efficient manner.
If you are not familiar with concrete polishing process, below is a picture for reference:
Results
While Search Engine Optimization (SEO) is a long term process, we ask our customers to be patient. Since we are building an asset for your company that will stay there even if you decide to discontinue working with us, you will still reap the benefits of our labor. Currently, the company is ranking for all of the keywords that they wanted to rank for on the first page of Google.
We did not optimize their website for just any keywords that are relevant to concrete polishing, we made sure that all of their profiles online are optimized for specific locations. In this case, we focused on concrete polishing services in Chicago, IL.
Keyword Rankings
While getting lots of traffic is great, for your business to gain customers from it, you need to aim for targeted traffic. We aim for a good balance between informative content as well as the content that converts. For building maintenance companies we need to think from the perspective of their usual clients. What would managers at a big box store type in on Google if they want to find contractors to do their floors?
The screenshots are taken from Chicago, IL location, therefore Google shows the most relevant results for our location. If you are in or around Chicago area, you can type in various keywords looking for concrete polishing contractors/companies/etc. and see for yourself where amincorporated.com
is currently ranking.
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BroadSpec LLC
111 North Wabash Ave.
The Garland Building #1371
Chicago, IL 60602
Chicago, IL Marketing Agency
