We were approached by Orange Restoration, a New Albany, IN disaster mitigation and restoration company that serves Southern Indiana as well as Louisville, KY and surrounding areas. At the time when we first spoke, they were only showing up on Google for the name of the company, and even then they were not in the first results. There was quite a bit of work to do, so we wasted no time.

The goal for a disaster mitigation and restoration company is to receive calls. This particular company is very good at converting calls into customers, so there was a lot to gain for them from our SEO services.

First, we spoke to the management and found out what services they offer, what equipment they use, what areas they serve, what certifications their employees hold, etc. Once all of the information was gathered, we conducted in-depth competitor research to build a list of keywords to target.

Next we took over their Google My Business account, made sure that the information of the company appears the same throughout all of the directory listings as well. Next up, we started to produce content based on the keyword research that was conducted.

As of March 2021, Google pays the most attention to mobile usability of the website when ranking them. It is important to build on a strong foundation so that you do not have to do a complete website overhaul later on. Any drastic changes will negatively effect search rankings. Therefore if you need to do any drastic changes, they should be done when the website isn't really ranking anywhere.

While Search Engine Optimization (SEO) is a long term process, we ask our customers to be patient. Since we are building an asset for your company that will stay there even if you decide to discontinue working with us, you will still reap the benefits of our labor. Currently, the company is on track to get to the top 10 search results for high search volume keywords.

Website traffic has increased from 0 to 180 highly targeted users per month. Due to the simple fact that their website traffic is strongly related to the weather (flooding, storms, etc. get their phones ringing), you can see quite a bit of fluctuating. According to the company itself, they are getting a good amount of calls and form submissions on the website as well as optimized Google My Business.

With businesses such as disaster restoration companies, lots of traffic doesn't necessarily translate into customers. As you can see from screenshots below, in the last 30 days of writing this case study, they have received a total of 32 calls out of which more than half converted into customers.

The screenshots are taken from Chicago, IL location, therefore Google shows the most relevant results for our location. The closer to the business that you are, the more relevant the results will get.